Apple’s ‘Surprise and Shine’ event took place today, where the company introduced the iPhone 18 Pro and Pro Max, the new foldable iPhone Duo, the Apple Watch Series 12 and Ultra 4, and AirPods 5. The presentation lasted over an hour, and an 11-minute recap is available for those who want a quick but detailed overview. Full event coverage with more information on today’s announcements is also available.
iPhone 18 lineup and availability
The iPhone 18 Pro and iPhone 18 Pro Max were announced during the event. Pre-orders for the iPhone 18 Pro and iPhone 18 Pro Max will begin on Saturday, September 12 at 5:00 a.m. Pacific Time, and the new devices will launch on September 18.
Foldable iPhone Duo
Apple unveiled a new foldable model called the iPhone Duo. Pre-orders for the iPhone Duo will start on October 16, with the device launching on October 23.
Apple Watch Series 12, Ultra 4 and AirPods 5
Apple announced the Apple Watch Series 12, the Apple Watch Ultra 4, and AirPods 5. These products are available for pre-order today.
Software and other news
Apple also addressed software updates and other news during the event; additional details are included in full event coverage.
