As an avid user of Samsung’s Galaxy series, I have long admired their advanced displays, robust hardware, and increasingly integrated ecosystem. Yet, a persistent issue with the line is the exclusive availability of top-tier camera features in the Ultra models. Samsung has consistently reserved high-end camera technology, such as 10x and 5x zoom telephoto lenses, a 200MP main sensor, and a 50MP ultrawide-angle lens, for its largest and priciest Galaxy S models. For instance, while the Galaxy S25 Ultra boasts one of the most versatile camera arrays on the market, other models like the S25 and S25 Edge are left wanting, lacking long zoom capabilities and featuring less powerful main sensors.
This approach appears to be a deliberate tactic to push consumers towards the Ultra model, even if they prefer a more compact or lightweight device. Although the Ultra model is impressive, it may not be necessary for everyone, despite the appeal of superior camera capabilities.
Meanwhile, competitors are adopting a more inclusive strategy. Apple, for instance, has standardized its camera setups across the iPhone 17, 17 Pro, and Air models, equipping them all with a 48MP main camera. Similarly, Google’s Pixel 10 Pro and 10 Pro XL, along with Vivo’s photography-focused models, offer top-tier cameras across their ranges. This trend makes Samsung’s approach seem outdated and less consumer-friendly.
Interestingly, Samsung’s foldable devices, despite being among the brand’s most expensive and technologically advanced offerings, fall short in camera performance compared to the S series Ultra models. For example, the Galaxy Z Fold 7 lacks a 5x zoom, a shortcoming somewhat understandable given the space constraints of foldable devices.
Looking ahead, leaks about the forthcoming Galaxy S26 series suggest no significant changes. The S26 Ultra is expected to retain the best features, while other variants may continue to lag behind. Additionally, there are rumors that Samsung might discontinue the Plus model due to low demand, replacing it with a slimmer Edge model devoid of a telephoto lens.
Samsung has the potential to reshape its strategy and deliver a premium photography experience in more compact and affordable models. If companies like Apple, Google, and Vivo can do it, so can Samsung. The question remains: Will they choose to? Unfortunately, it seems we may not see an answer with the S26 series, and the wait could extend until January 2027. By then, Samsung risks losing customers to competitors, a scenario neither the company nor its loyal fans desire.
