Symbe has closed a $5.7 million seed funding round led by Kfund, with participation from Next Tier Ventures, 4Founders Capital, Sure Valley Ventures, CircleRock Capital, Concept Ventures and Pact, alongside Notion Capital. The startup’s platform uses AI to generate the business cases and return-on-investment calculations buyers need to justify software and other enterprise purchases to finance, procurement and leadership teams.
Symbe’s AI for B2B sales
Symbe automates work that many companies still do manually in spreadsheets with analysts and value engineering specialists. The platform draws on data from sales calls, meeting notes, emails and CRM systems to produce and refine a shared value hypothesis between sellers and buyers from the earliest meetings.
Since launching just over two years ago, more than 2,500 companies have built business cases with Symbe, including Salesforce, Stripe, HubSpot, monday.com and FICO. The company has also been named a G2 Category Leader in Value Selling Tools.
Large accounts typically begin with small paid pilots and then expand use to additional sales teams. Symbe was founded by Martin Blinder, Thomas Laurbjerg and Xavier Wilders, who have experience selling to large organizations.
The new funding will support further technology development and wider adoption among B2B companies as AI reshapes sales processes.
