Telarus has launched its 2026–27 Tech Trends Report as an interactive, actionable microsite designed to give technology advisors buyer intelligence and a practical playbook to lead broader conversations, strengthen customer value, and convert changing buyer expectations into larger multi‑solution opportunities. The microsite includes 3‑step action plans, supplemental resources, and proprietary AI Maturity Models.
Telarus Tech Trends: Key Findings
The report finds 84% of organizations expect technology budget increases this year, a trend Telarus says creates opportunity alongside growing complexity. “AI lets teams build faster than they can govern. Winning now is less about what’s possible and more about what you choose not to do. Advisors who help customers prioritize, say no to the wrong projects, and execute the right ones will be indispensable strategic partners — and that signal is unmistakable in this year’s Tech Trends data,” said R “Ray” Wang, Founder and Principal Analyst at Constellation Research.
IT buying priorities are converging toward multi‑solution modernization strategies rather than isolated purchases: Cloud & Infrastructure (42%), AI & Automation (38%), Cybersecurity (34%), and Customer Experience (34%). Advisors who grew revenue by more than 20% over the past year were twice as likely to report that multi‑solution deals generated over half of their annual revenue.
A distinct execution gap emerged between advisor perceptions and buyer priorities. While 54% of advisors believe their primary value is delivering cost savings, only 26% of buyers agree. Buyers instead prioritize execution capabilities: project management and implementation support (48%), rigorous vendor vetting (48%), and integration planning (43%).
Vendor loyalty is near historic lows: 84% of buyers say they are open to switching vendors at renewal, driven by rising renewal costs (87%) and purchase regret—29% of buyers regret a major technology purchase made in the last 24 months due to unmet expectations or vendor overpromising. Despite this volatility, only 14% of advisors currently offer formal renewal strategies, an unserved opportunity identified by the report for advisors to audit client tech stacks and expand revenue.
Proprietary AI Maturity Models
To help advisors evaluate client readiness and accelerate agency growth, the report introduces two frameworks. The IT Buyer AI Maturity Model categorizes organizations as Starters (22%), Builders (50%), and Leaders (28%). The Advisor AI Maturity Model benchmarks advisors as Traditionalists (35%), Transitioners (47%), and Pacesetters (18%), with playbooks for moving from point‑solution sales to high‑margin, ecosystem‑level consultation.
“This year’s Telarus Tech Trends Report gives technology advisors the buyer intelligence and practical playbook to help them lead those broader conversations, strengthen their value with customers, and turn changing buyer expectations into larger, multi‑solution opportunities,” said Jen Dimas, Chief Marketing & Experience Officer at Telarus.
Availability and Contact
The 2026–27 Telarus Tech Trends Report is available at telarus.com/techtrends.
About Telarus: Telarus is a premier global technology services distributor that has spent more than two decades helping technology advisors drive impact and growth through market insights, partnership focus, and a comprehensive set of services, solutions, and tools. Telarus works with advisors and suppliers to source, purchase, and implement technology for maximum impact. For more information, visit www.telarus.com.
Media contact: Rachelle Lara, Telarus, 1 877-346-3232, rachelle.lara@telarus.com.
