Trustpilot has updated its AI Discovery Suite with new features intended to improve how businesses, products and locations appear in AI-driven searches. The enhancements include dedicated Product Review Pages that provide products with unique public profiles on Trustpilot, expanded Location Reviews, AI Search Market Insights and a beta version of Trustpilot AI.
Trustpilot enlarges discovery features
Trustpilot’s Product Review Pages give individual products their own public profiles on the platform, while expanded Location Reviews broaden the scope of place-based feedback. Together, these additions aim to elevate product, location and brand visibility across AI search outputs and to surface actionable insights from customer reviews.
AI Search Market Insights and citation reach
AI Search Market Insights lets businesses measure how often they appear in AI-generated results compared with competitors, enabling firms to identify and target areas for improvement. Trustpilot says its structured data increases citation rates across various AI platforms, providing companies with a comparative edge. Recent research confirms Trustpilot is a leading platform for review citations across major AI systems such as ChatGPT and Google AI Mode.
Trustpilot’s Chief Product Officer, Ciaran Dynes, highlighted the growing reliance on AI for product and location evaluation. The company’s enhanced tools are also described as facilitating feedback collection and action at different business levels, marking a significant phase in Trustpilot’s AI-driven commerce strategy.
