Exploring alternatives to Later Social often arises from a desire for a tool that aligns more closely with specific social media needs. While Later is favored for its visual content calendar and robust Instagram features, it may not meet all user requirements, especially for those seeking advanced analytics, enhanced team collaboration, or integrated ad campaign management. Various options offer distinct advantages, catering to different social media management needs.
Later Social, previously known as Latergramme, is a visual-centric social media management platform designed to assist brands and creators in planning, scheduling, and analyzing content across multiple channels. Its intuitive drag-and-drop calendar, Link in Bio tools, and user-friendly interface make it particularly appealing to influencers, eCommerce brands, and marketers focused on Instagram and TikTok. The platform supports a wide array of social networks, including Instagram, Facebook, TikTok, Pinterest, LinkedIn, X (Twitter), YouTube, Threads, and Snapchat, though its features are predominantly geared towards visual platforms. While Later serves as an excellent entry point for individuals and small teams, it may not suffice for those requiring advanced reporting, detailed approval workflows, or large-scale publishing.
Later’s features include a visual planner with platform-specific post previews, Instagram-first tools like Linkin.bio, influencer campaign features, post scheduling for various platforms, basic performance analytics, hashtag suggestions, and a media library. Pricing starts at $16.67 per month for the Starter plan, with options for Growth and Scale plans offering additional features and capabilities.
Despite its strengths, Later may fall short for teams managing multiple clients or campaigns due to limitations in analytics, collaboration features, ad management support, and platform-specific functionalities. For fast-paced environments or those handling a large volume of content, exploring more flexible or analytics-driven tools might be beneficial.
Several alternatives to Later provide unique strengths. Metricool offers a comprehensive solution for social media managers, content creators, and agencies, encompassing content creation, scheduling, analytics, ad campaign monitoring, and reporting. Planable focuses on collaboration, offering tools for teams requiring a structured content approval process. Agorapulse caters to medium to large businesses and agencies with strong engagement tools, listening features, and detailed reporting. Buffer is an affordable, user-friendly option for freelancers and small businesses, while SocialPilot is designed for agencies and growing teams managing multiple clients and high-volume posting.
Each alternative presents distinct advantages depending on workflow and priorities, with Metricool offering an all-in-one platform for publishing, analytics, ad tracking, reporting, and collaboration. Users can start with Metricool’s free plan and upgrade as their needs evolve, making it a smart long-term choice for managing social media strategies.
