At CES 2026 in Las Vegas, Samsung unveiled new AI-driven features for its TV lineup, aimed at enhancing the viewing experience for soccer enthusiasts as the FIFA World Cup 2026 approaches. The Vision AI Companion, an upgrade from last year’s model, introduces AI Soccer Mode Pro and AI Sound Controller Pro, designed to provide fans with enriched match insights and an immersive audio-visual experience.
AI Soccer Mode Pro offers pre-match insights, including player statistics and match predictions, while optimizing picture and sound quality to mirror a stadium atmosphere during games. The AI Sound Controller Pro further personalizes the experience by allowing users to adjust or mute specific audio channels, such as crowd noise or commentary, using voice commands.
These features position Samsung’s TVs as a top choice for soccer fans, although availability is limited to certain regions and models. Supported languages for voice commands include English, French, Spanish, Portuguese, German, Italian, and Korean.
