The competition in AI-powered browsers is intensifying, with Google, Perplexity, and The Browser Company all making significant moves. Microsoft is joining the fray by integrating AI capabilities into its Edge browser, spearheaded by AI CEO Mustafa Suleyman. The company is focusing on evolving its existing tools rather than creating a new browser, aiming to transform Edge into an “agentic browser” that can autonomously manage tasks like opening tabs and conducting online research. This approach allows users to observe and intervene as needed, maintaining control and transparency. Suleyman emphasizes that this method ensures publishers continue to receive web traffic, as the AI operates within a traditional browsing framework. Microsoft believes it is ahead in the AI browser race, offering unique features like tab navigation and content highlighting. While these innovations sound promising, Microsoft assures users that AI features will remain optional. The company plans to unveil more AI advancements in Edge soon, potentially shifting how users interact with browsers and technology in the future.
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