Samsung has decided to maintain the same pricing for its Galaxy S26 series as last year, despite rising production costs. This decision comes amidst increasing global RAM prices and ongoing supply chain challenges affecting smartphone manufacturers. The base model of the Galaxy S26 is anticipated to start at $799, while the Galaxy S26+ and Galaxy S26 Ultra are expected to be priced at $999 and $1,299, respectively. By keeping prices stable, Samsung seems prepared to absorb reduced profit margins instead of transferring these costs to consumers. This pricing approach is expected to primarily affect major markets like the United States, although some regions may experience slight price increases due to currency fluctuations. For consumers, the steady pricing indicates Samsung’s commitment to remain competitive as flagship smartphone prices continue to rise across the industry.
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