Industry leaders in sports production technology have shared insights on the current state and future directions of the field. The latest edition of SVG Executive Perspectives 2026 offers a comprehensive look at how the industry is evolving amid rapid technological advancements and creative opportunities. Key areas of focus include the balance between cloud and on-premises workflows, the rise of remote production, and the integration of AI, machine learning, and automation. Other topics covered are advancements in AR, VR, and spatial computing, the impact of 5G on connectivity, the transition to 4K and HDR, and the development of next-generation audio. The report also addresses emerging formats and standards, innovations in streaming and content delivery, and the personalization and interactivity of content. Despite financial and operational challenges, the live broadcast sector continues to be a leading force in media and entertainment. SVG invites further contributions for future editions, emphasizing its commitment to providing the latest insights to its members and sponsors.

