In 2026, chicken foodservice is set to be influenced by three major trends focused on personalization and consumer experience. First, the “me-me-me economy” highlights the growing demand for individualized dining experiences. Consumers are increasingly opting for personal-sized portions, such as customizable chicken sandwiches and tenders, reflecting a move away from family-style dining. Solo dining is on the rise, with individuals spending more on their meals.
Secondly, “choice therapy” emphasizes the importance of personalization in food choices. Customers want control over their chicken’s flavor profile, including spice levels and a variety of sauces. This trend suggests a shift in consumer priorities, valuing customization over convenience, with options for both in-person and digital customization.
Lastly, “vibe-matching” captures the desire for food that resonates emotionally with consumers. The trend underscores the appeal of brands that evoke a certain cool factor or provide a pick-me-up. Viral chicken items and innovative offerings can attract attention and drive sales, as consumers seek out experiences that align with their social and emotional needs.
