Apple’s upcoming iPhone 18 Pro models could see a significant price increase, potentially up to $200 more than previous versions. This adjustment follows recent price hikes for Mac and iPad products, where some models saw increases as high as $300. The anticipated price rise is attributed to escalating component costs, driven by a global memory shortage. The iPhone 18 Pro and Pro Max are expected to feature 12GB of RAM, aligning with recent iPad models that have experienced similar price adjustments. Despite the potential increase, consumer demand is not expected to wane, as many users with older iPhone models are eager to upgrade for the latest Siri AI features. Additionally, the premium market segment targeted by the Pro Max models is less sensitive to price changes, and many customers prefer spreading the cost through monthly payment plans. Meanwhile, Apple is also planning to introduce a foldable iPhone, which could start at $2,500, potentially offsetting some of the costs associated with memory upgrades.

