Samsung plans to seamlessly incorporate AI into all its devices by 2026, aiming to enhance user experience without the technology feeling forced. The company, a pioneer in AI features for smartphones, tablets, home appliances, and TVs, is committed to this integration as part of its strategy to lead in AI transformation. TM Roh, President and CEO of the consumer devices division, emphasized the importance of AI in transforming work and thought processes, urging employees to adapt their mindsets and methods for greater productivity and agility. Samsung’s Device Solutions division, led by Young Hyun Jun, highlighted the company’s unique position as the sole provider of a comprehensive range of semiconductor solutions, positioning it to meet the growing demand for chips in the AI era. The company aims to maintain market leadership by improving its crisis response and adaptability to market changes.

