Hankook Tire & Technology has announced its headline sponsorship for the UK’s leading electric vehicle exhibition, Everything Electric UK 2026. This strategic move aims to expand the company’s influence in the European market by promoting its iON tire line to a growing audience. Everything Electric, organized by the British media company Fully Charged, is a prominent platform for showcasing the latest advancements in EV and clean-tech sectors.
Hankook’s involvement with the event began in 2024 as an official sponsor, progressing to headline sponsor at one venue in 2025, and now extends to all three regional editions. The exhibition takes place at the Great Yorkshire Event Centre in May, Cheltenham Racecourse in June, and Twickenham Stadium in September. Each two-day event features a business-focused day followed by a public day with interactive brand experiences.
Hankook will present its iON tire products, including the iON evo performance, iON GT premium touring, and iON FlexClimate all-weather tires. The brand will also emphasize its role as the exclusive tire supplier for the ABB FIA Formula E World Championship. Expert panel discussions and brand activations will be part of the exhibition at all venues.
The iON lineup, tailored for electric vehicles, offers high load capacity, low rolling resistance, and reduced road noise, with over 300 size options from 16 to 22 inches.
