Apple has unveiled a new Pride Edition Sport Loop for the Apple Watch, featuring a vibrant rainbow design with 11 colors of woven nylon yarns. The band is now available for order on Apple.com and through the Apple Store app in sizes 40mm, 42mm, and 46mm, with availability in Apple Store locations expected later this week. Priced at $49 in the U.S., the band is part of Apple’s 2026 Pride Collection, celebrating LGBTQ+ communities worldwide ahead of Pride Month in June. Additionally, Apple has introduced a new Pride Luminance watch face and matching wallpaper for iPhone and iPad. These will become available following the release of watchOS 26.5, iOS 26.5, and iPadOS 26.5, which are currently in beta and anticipated to launch later this month.
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