Peekabox, a UAE-based food-tech platform, has successfully raised $1.5 million in an oversubscribed seed funding round to expand its operations within the UAE and eventually across the GCC. Founded by brothers Hasan and Omair Sarwar, Peekabox is the region’s first surplus food marketplace, allowing F&B and grocery businesses to sell excess food at significant discounts of 50 to 70 percent. This initiative aims to combat the dual challenges of food waste and high living costs in the region.
The platform has already partnered with over 1,000 stores from more than 40 leading brands, including Carrefour, Costa Coffee, and Tim Hortons. The board is chaired by Dr. Sameer Al Ansari, a prominent figure in regional business leadership, and includes advisors from major companies like Meta MEA and Nestlé MENA.
Peekabox plans to use the newly acquired capital to enhance its market presence in the UAE through marketing and operations, with a future goal of expanding into Saudi Arabia, which presents a large potential market for surplus food solutions. According to the founders, the UAE’s high concentration of F&B outlets and tech-savvy consumers make it an ideal starting point for their innovative approach to reducing food waste.
