Samsung has introduced a new version of its acclaimed The Frame TV tailored specifically for the hospitality industry. This latest model, designed to enhance both guest experience and hotel management efficiency, comes in four sizes: 43-inch, 55-inch, 65-inch, and 75-inch. Targeting luxury hotels and premium boutiques, the TV features a 4K VA QLED panel with an anti-glare coating and an ultra-slim design just 27.5mm thick.
The TV, a modified version of the 2026 model unveiled at CES, includes innovative features like the Collection Hub, which allows for the display of artwork and photos even when the TV is off. It also introduces Generative Wallpaper and Live Translate, a first for Samsung’s hotel TVs. Guests can personalize their experience by creating custom images, while Live Translate facilitates understanding of local broadcasts. Additionally, Samsung TV Plus offers free streaming services.
Samsung plans to present this new TV at HITEC 2026, the leading hospitality technology exhibition, in San Antonio, Texas. The company also announced that Google Cast will be available on all hotel TVs launched in 2025, enabling guests to stream personal content via a QR code.
