Apple has introduced significant changes to its App Store policies in Brazil, allowing developers to distribute iPhone apps through alternative app marketplaces and accept payments via third-party platforms. These adjustments mean developers can bypass the traditional App Store and Apple’s in-app purchase system, although fees will still apply. Alternative marketplaces must receive Apple’s authorization and adhere to ongoing requirements. Apps available on the App Store can now offer alternative payment methods or direct users to a website for transactions. These changes, effective on iOS 26.5 and later, stem from Brazil’s regulatory actions. Apple has expressed concerns about potential privacy and security risks, especially for children, and has implemented safeguards such as a notarization process for apps and restrictions on external links for users under 18. While similar policies have been adopted in the EU, Japan, and South Korea, the UK and Australia may soon follow suit due to regulatory pressures. In Brazil, App Store commissions are reduced to a maximum of 21% for digital goods and services, with some developers eligible for rates as low as 10%. An additional 5% fee applies to in-app purchases. Developers linking to a website from their app will face a 15% commission, potentially reduced to 10% in certain cases. Apps distributed outside the App Store will incur a 5% “Core Technology Commission.” By July 6, 2026, all Apple Developer Program members must agree to updated terms reflecting these changes.
How is Apple changing its App Store policies in Brazil?
