Apple CEO Tim Cook has announced that price hikes are inevitable due to a severe RAM shortage, which has caused memory chip prices to soar. Cook expressed that the company is striving to minimize these increases and protect customers, but the situation has become untenable. He noted that in his over 40 years of experience, he has never encountered anything like this. While Cook did not specify when the price hikes would occur or which products would be affected, it is likely that iPhones, iPads, and Macs will see the impact. The shortage is attributed to companies like Nvidia and OpenAI expanding AI server facilities, leading to significantly higher memory costs for Apple, which are expected to be passed on to consumers.
Is Apple Facing an Unprecedented RAM Shortage Problem?
