Samsung has teamed up with K-pop sensation BTS for their World Tour ‘ARIRANG’ and is set to enhance the experience with its Galaxy S26 series. As the tour reaches London, the city will see a range of Galaxy-themed activities until July 2026. Samsung Experience Stores across London will feature BTS-inspired events, product discounts, and exclusive concert kits for Galaxy S26 buyers. These kits include a 10,000mAh battery pack, a Galaxy AI pop sock, and a water bottle. Fans can also enjoy a Galaxy Selfie Experience, customize their Galaxy Buds, and participate in interactive photo sessions. During the BTS concert at Tottenham Hotspur Stadium on July 6-7, visitors will find a special Samsung Galaxy area offering exclusive merchandise, a Galaxy Photobooth, and an interactive wall for fan messages.
Is Samsung leveraging BTS mania to introduce new Galaxy experiences in London?
