Samsung says it wants to set a “reasonable” price for its smart glasses while positioning them “initially in the premium segment,” Choi Jae-in, head of R&D for extended reality at Samsung Electronics, said after the Unpacked event.
A reasonable price — but premium at launch
Choi explained that pricing will reflect the onboard technology and the quality standards applied to the devices. According to reports, $299 could represent a likely floor, although Samsung has not formally confirmed a final price. The company appears to be trying to strike a balance between affordability and the costs associated with components and premium finishes.
Two development tracks for Samsung
Samsung is approaching the smart glasses market on two fronts. On one hand, the company is developing its own Galaxy Glasses, expected later this year. On the other, it is collaborating with Qualcomm, Google, Warby Parker and Gentle Monster on a separate range of connected eyewear slated for release soon. Choi’s remarks appear to have been aimed primarily at those co-developed models.
A roadmap hinting at the future
At Unpacked, Samsung also suggested a model with an AR display may be in development, with a potential launch window around 2027. No technical specifications or detailed commercial timeline were provided in the statements.
In short
Samsung is taking a cautious approach: emphasizing quality and a premium positioning at launch while pledging a “reasonable” price — with a possible floor near $299 — and a product strategy split between in-house devices and collaborative offerings.
