The “app-tech” trend is gaining ground as inflation stays high: apps are offering to convert small everyday actions—photographing receipts, walking, answering quizzes, or watching videos—into points or cash that can be redeemed. These micro-rewards, accumulated over time, serve as a modest boost to users’ purchasing power.
Why app-tech is taking off now
Faced with rising prices, so-called app-tech services promise something straightforward: monetize everyday gestures with minimal effort. Rather than relying on a single major income stream, many consumers are turning to these apps to recoup a few points or vouchers over the long term.
Accessible, varied mechanisms
The systems in use are generally simple and easy to adopt. Some apps turn discarded receipts into points that can be exchanged for credits (for example, Naver Pay) or gift icons for retailers like Starbucks. Others combine multiple levers within a single platform: the MyB app links walking, quizzes and shopping rewards, and even offers a points-savings feature. There are also playful services—such as Pig Money—that let users earn points through games, and offerings like ReviewTube that accumulate points while users watch YouTube videos.
What this means for users
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