Apple last week unveiled the iPhone 18 Pro and iPhone 18 Pro Max. Both models were available to pre-order starting Saturday, September 12, and will begin arriving to customers and launching in stores on Friday, September 18. While the new phones look very similar to the iPhone 17 Pro models, Apple introduced several incremental changes and new features compared with the previous generation. The company and coverage of the devices highlight 10 new features coming with the iPhone 18 Pro models.
Key launch details for the iPhone 18 Pro
Pre-orders opened on Saturday, September 12. Shipments to customers and the in-store launch will begin on Friday, September 18. Externally, the iPhone 18 Pro and iPhone 18 Pro Max closely resemble the iPhone 17 Pro models, but Apple has incorporated incremental updates and a set of 10 new features that have been recapped in coverage of the release.
This report summarizes the core facts: the devices announced last week, the pre-order date of September 12, the store and customer availability on September 18, their visual similarity to the prior Pro models, and the presence of 10 newly noted features for the iPhone 18 Pro models.
