It is Friday, September 18 in Australia and New Zealand, and customers who pre-ordered are beginning to receive Apple’s latest devices: the iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5 are launching today.
iPhone 18 Pro arrivals and first impressions
Fans who ordered an iPhone, Apple Watch or AirPods are already sharing first impressions and photos on Instagram, Reddit and other social networks. If you have received one of the new devices, readers are invited to leave comments with photos and first impressions.
Availability and retail pickup
Because there are no Apple Stores in New Zealand, customers in Australia are the first who can pick up reserved devices or make purchases inside Apple Stores. In-store inventory in Australia will offer an early indication of global availability; Apple is anticipating ample supply of most iPhone 18 Pro and iPhone 18 Pro Max models. If you missed pre-ordering, a new iPhone may still be available from an Apple retail location, a carrier or big-box retailers such as Target, Walmart or Best Buy.
Global rollout and launch coverage
After Australia and New Zealand, sales and deliveries of the new iPhone 18 models and the other devices will begin in Asia, the Middle East, Europe and finally North America. Some Apple Stores worldwide are opening early at 8:00 a.m. local time to allow customers to pick up reserved devices and make walk-in purchases.
A first unboxing video of the iPhone 18 Pro was shared today. Coverage of the new Apple Watch models will follow tomorrow, with an in-depth iPhone 18 Pro camera video planned for next week.
