NEW YORK, Nov. 09, 2026 — Xcel Brands, Inc. (NASDAQ: XELB) said its Board of Directors has initiated a process to explore strategic alternatives for certain non-core legacy assets, aiming to streamline operations and strengthen the company’s balance sheet.
The company said it will evaluate a range of potential transactions, including, but not limited to, the sale or divestiture of select legacy consumer brands and related intellectual property that fall outside its core focus on digital-first, creator or influencer-led live commerce partnerships.
Robert W. D’Loren, Chairman and Chief Executive Officer of Xcel Brands, said: “Over the past several quarters, Xcel has successfully pivoted toward a highly scalable, asset-light social commerce model powered by category expert creators or influencers and advanced digital platforms. As we accelerate momentum behind our newest co-brands, optimizing our capital structure becomes a top priority. By exploring strategic alternatives for these non-core legacy assets, we believe we may be able to enhance our financial flexibility and position Xcel to maximize long-term value for our shareholders.”
The company has not set a definitive timetable for the evaluation process and said there can be no assurance the review will result in any transaction. Xcel does not intend to disclose developments regarding the process unless and until its Board approves a specific transaction or otherwise determines disclosure is necessary or appropriate.
Xcel Brands overview
Xcel Brands, Inc. is a media and consumer products company engaged in the design, licensing, marketing, live streaming, and social commerce sales of branded apparel, footwear, accessories, fine jewelry, home goods, pet products and other consumer products, and the acquisition of dynamic consumer lifestyle brands. Founded in 2011, Xcel develops influencer-led brands and owns the Halston and C. Wonder brands, as well as the co-branded influencer led brands Tower Hill by Christie Brinkley, Trust. Respect. Love by Cesar Millan, GemmaMade by Gemma Stafford and OFF/DUTY by Coco Rocha and holds a long-term license agreement in Mesa Mia by Jenny Martinez. Xcel also owns and manages the Longaberger by Shannon Doherty brand through its controlling interest in Longaberger Licensing, LLC.
The company’s previously owned and current brands have generated more than $5 billion in retail sales via livestreaming in interactive television and digital channels alone and have over 20,000 hours of content production time in live-stream and social commerce. The brand portfolio reaches more than 46 million social media followers with broadcast reaching 200 million households. Headquartered in New York City, Xcel Brands is led by an executive team with significant live streaming, production, merchandising, design, marketing, retailing, and licensing experience.
