North America has long been considered the epicenter of the security industry, home to numerous global headquarters and industry standards. However, this perception is being challenged as technological innovation increasingly takes place worldwide, with North America sometimes lagging behind. European Union standards are emerging as strong competitors to those from North American bodies like the Security Industry Association and the National Institute of Standards and Technology.
A noticeable trend is the influx of global companies viewing North America as a natural expansion step. This shift promises benefits for the security industry, as numerous manufacturers are gradually entering the market. Integrators and consultants have the opportunity to explore these newcomers, though they face the challenge of managing an already extensive product lineup.
Three main types of manufacturers are targeting North America: family-run businesses with a legacy in their home regions, startups leveraging cloud technology to offer innovative software solutions, and agents of change challenging industry norms with cutting-edge technologies. These companies, ranging from established firms like Gantner and Elatec to startups like Spintly and Torus, and disruptive innovators like FATH Mechatronics and Any2Any GmbH, are poised to make significant impacts.
As barriers to entry decrease, more international companies are expected to gain traction in North America, influencing industry standards and growth. These companies often adhere to stricter compliance regulations from their home regions, particularly in data privacy and AI, areas where North American firms still face challenges. Integrators should remain vigilant and consider whether they can incorporate these new entrants into their offerings.
