Apple event ‘Surprise and shine’ is set for September 9th at 1PM ET / 10AM PT, where Apple is expected to announce the first phones in its iPhone 18 lineup — including the company’s first foldable, the rumored ‘iPhone Duo’.
Apple event expectations
Aside from new iPhones, the September 9th event could also include new Apple Watches and AirPods. Observers are also watching for other possible surprises, such as an updated Apple TV or new smart home hardware.
Leadership debut for John Ternus
The event will be John Ternus’ first as Apple’s CEO after he took over for Tim Cook on September 1st. Ternus, previously Apple’s head of hardware engineering, spotlighted upcoming hardware launches in his first staff memo as CEO, and all eyes will be on him for a major first announcement to kick off the new leadership era at Apple.
