In his first memo to Apple employees as CEO today, John Ternus teased a “huge launch next week that’s going to be phenomenal.”
In a social media post on September 1, 2026, Apple’s marketing chief Greg Joswiak wrote, “Hello, indeed. More to say September 9. 😉” Joswiak also teased that Apple has “more to say” on Wednesday, September 9, when the company will hold its next special event, starting at 10 a.m. Pacific Time.
Apple event timing and statements
Apple has scheduled a special event for Wednesday, September 9 at 10 a.m. Pacific Time. Neither Ternus’s memo nor Joswiak’s post included additional details about the content of the launch.
