In 2017, Samsung introduced the Art Store for its smart TVs, allowing users to showcase artworks from renowned artists worldwide, effectively turning their televisions into dynamic art pieces. Initially, this feature was exclusive to Samsung’s LCD (QLED and The Frame) and Micro RGB TVs due to concerns about image burn-in on OLED panels when displaying static images for prolonged periods. However, at CES 2026, Samsung revealed its new OLED TV lineup for the year, including models S85H, S90H, S95H, and S99H, which not only come with significant hardware improvements but also incorporate the Samsung Art Store. This addition allows the latest OLED TVs to double as stunning art displays in any living space.
Are Samsung’s OLED TVs finally embracing the Art Store?
