Slim Jim and Buffalo Wild Wings have introduced two new flavors of chicken sticks, tapping into the increasing consumer trend of choosing poultry as a healthier, high-protein alternative to beef. Over the past three years, chicken sticks have experienced significant growth, marking Slim Jim’s first venture into chicken-based products. Inspired by popular Buffalo Wild Wings sauces, the sticks come in buffalo style, offering a bold and tangy taste, and hot, delivering a fiery kick. Priced at $1.99, these snacks will be available nationwide in convenience stores. The collaboration aims to combine flavor, health benefits, and convenience, aligning with consumer preferences for nutritious yet enjoyable food options. The Chicken Marketing Summit, set for July 2026 in Florida, will continue to explore these evolving trends in consumer behavior and food marketing.
Are Slim Jim and Buffalo Wild Wings launching new chicken sticks?
