Merchants are increasingly shifting the burden of charge-back and fraud costs onto customers, as highlighted in a recent industry report. This shift is largely driven by “friendly fraud,” where customers dispute legitimate purchases. According to the report, 38% of merchants now pass these costs to consumers through higher prices, up from 32.5% the previous year. Friendly fraud, accounting for 75% of charge-backs, often involves customers mistakenly or intentionally disputing charges for purchases they made and received. The ease of disputing charges has contributed to a “charge-back culture,” where reversing a transaction is often simpler than the purchase itself. Although not all disputes are dishonest, the financial impact on merchants is significant, with every $1 lost to fraud costing them up to $4.61. This cost is ultimately reflected in higher retail prices, affecting all shoppers, including those who never dispute charges.

