Lantern, a startup focusing on AI optimization tools for e-commerce, has successfully raised $3.1 million in seed funding in 2025. The company aims to enhance brand visibility and product recommendations within generative AI engines. With Salesforce Ventures as a key investor, Lantern plans to use the funds to pivot its platform towards generative engine optimization (GEO) and agentic marketing tools. The investment will also support the expansion of their technical team by hiring specialized engineering talent and acquiring compute tokens essential for their AI models. Founded in 2024 by Andrew Lissimore, Lantern is dedicated to assisting e-commerce brands in transitioning from traditional search methods to AI-driven discovery and agentic commerce.
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