DOJO AI, a company specializing in AI marketing systems, has successfully raised $6 million in a seed funding round, valuing the company at $30 million. The investment was primarily led by Armilar, with additional support from Heartfelt VC, and aims to enhance product development and expedite expansion efforts in the United States.
The company’s technology monitors paid and organic marketing campaigns, audits SEO and Answer Engine Optimization visibility, and generates content that aligns with brand strategies. All outcomes are integrated into the DOJO Graph, an advanced intelligence layer that facilitates real-time decision-making. This system creates a dynamic digital twin of each client’s marketing operations and competitive environment, with AI agents working collaboratively to enhance intelligence and enable autonomous workflows throughout the marketing stack.
Duarte Garrido, co-founder and co-CEO of DOJO AI, highlighted the challenges marketers face due to an overload of data without actionable insights, leading to poor decision-making or indecision. He emphasized that DOJO AI addresses this issue by providing comprehensive data analysis within the context of brand activities, eliminating fragmented solutions and data silos.
With 15 years of marketing experience at major brands like Coca-Cola and Sky, Garrido, alongside co-founder Antonio Alegria, who contributed to AI and data architecture at Feedzai and OutSystems, plans to leverage this funding to enhance DOJO AI’s multi-agent AI capabilities and strengthen its continuous learning infrastructure. The company is also focusing on expanding its presence in the U.S. market, where demand for its services is increasing.
DOJO AI’s clientele includes notable names such as CoinDesk, PensionBee, Morningstar, Employment Hero, Amplemarket, Broadvoice, CovertSwarm, FreshTri, and Refine Labs.
