The Wildberries marketplace has introduced a new AI-powered feature called “Smart Comparison” to enhance product selection for its users. This innovative tool allows shoppers to compare multiple products and receive a detailed analysis of their key differences, advantages, and disadvantages. The primary aim of this feature is to offer clear recommendations on the most suitable products for specific needs, such as work, study, or gaming. Product Director Kristina Moshko highlights that this tool addresses user needs directly on the platform, eliminating the need to consult other websites. The “Smart Comparison” feature is expected to be particularly beneficial in categories with intricate technical specifications like electronics and home appliances. Instead of manually evaluating numerous parameters, users receive straightforward explanations generated by AI. Wildberries plans to enhance this tool further based on user feedback, continuing its integration of AI technologies such as a virtual fitting room, photo-based smart search, and AI-driven review summarization.
Has Wildberries launched an AI-powered product comparison feature?
