In 2025, Samsung navigated a year filled with significant developments and challenges, marking it as a notable period for the tech giant and its enthusiasts. The year kicked off with Samsung’s “AI For All” initiative, aiming to integrate artificial intelligence into a broader range of home appliances, showcased at CES with new TV models featuring an upgraded interface and Vision AI capabilities. Samsung also introduced innovative products like the QS700F soundbar with a gyroscope for optimal sound regardless of orientation and the powerful Bespoke AI Jet Ultra vacuum cleaner.
The Galaxy S25 Ultra saw design improvements but disappointed some fans by removing Bluetooth connectivity from the S Pen, eliminating Air Actions. Meanwhile, the Galaxy Z Fold 7 became thinner but lost S Pen support entirely. The foldable phone market expanded with the introduction of the Galaxy Z TriFold, although its release was limited to select markets.
Samsung rekindled interest in ultra-thin smartphones with the Galaxy S25 Edge, despite its modest sales. The company also introduced two major Android updates, a rare move attributed to previous delays. The Galaxy XR, a new VR/AR headset, marked Samsung’s entry into the extended reality arena.
However, not all ventures succeeded; the Ballie robot faced indefinite delays, and the Galaxy Z Flip 7 FE struggled due to pricing issues. The unexpected highlight of the year was a viral dinner between Samsung’s Jay Y. Lee and NVIDIA’s Jensen Huang, capturing public attention.
Overall, 2025 was a year of experimentation and refinement for Samsung, leaving mixed impressions and setting the stage for what could be an equally dynamic 2026.
