Manifest, an AI-driven operational intelligence platform, has officially launched with a $2 million pre-seed funding round. The investment was led by Brand Fund by Previously Unavailable, with contributions from Antler, Icehouse Ventures, Techstars, Huljich & Bhatnagar Family Offices, and industry angels. As AI transforms creative processes, traditional agency models are under pressure. Manifest aims to address this by offering a platform that automatically tracks work across teams, tools, and AI in real time, providing an accurate view of agency operations. This shift from hours-based to value-based metrics allows agencies to optimize their workflows and pricing models in an AI-enabled environment. The leadership team includes CEO Freddie McKenzie, co-founder Henry Collinson, and CTO Tom Reid, who emphasize the platform’s focus on privacy and security. Manifest is currently being adopted by agencies in Sydney, Melbourne, and Auckland, with plans for global expansion.
How is Manifest preparing agencies for the AI-driven future?
