Samsung Electronics has unveiled a new immersive concert experience for the ‘BTS WORLD TOUR ‘ARIRANG’,’ as part of its partnership with HYBE. This initiative aims to deepen the connection between artists and audiences by enhancing the live concert experience through Samsung’s Galaxy devices. The ‘Immersive Concert Culture Movement,’ which debuted in Stanford and Las Vegas, encourages fans to engage fully with performances rather than focusing on filming, fostering a shared energy between BTS and their fans.
Samsung will also share concert highlights on its Instagram channel, ensuring fans worldwide can enjoy the performances. At concert venues, interactive booths will allow fans to send messages to BTS, which will be translated and displayed on large screens. Fans can also capture memories with the Galaxy S26 Ultra and receive printed photos.
In Busan, Samsung will participate in the ARMY ‘MADANG’ event, providing fans with creative experiences using Galaxy devices. Visitors can create personalized stickers and participate in a ‘Stamp Rally’ for exclusive gifts. Limited-edition pins inspired by each concert city will be available at the venues.
Stephanie Choi, EVP at Samsung, emphasized the importance of extending live performance experiences beyond the moment, enabling fans to preserve memories with Galaxy’s advanced technology. The ‘BTS WORLD TOUR ‘ARIRANG” started in Goyang and continues to captivate audiences globally.
