Figma is garnering renewed attention following reports of its robust profitability, notable growth, and the launch of AI-driven design products, including a significant integration with ChatGPT. Despite its independent status piquing interest, Figma’s share price has seen a 59.15% drop over 90 days, highlighting market volatility amid its recent product announcements. While short-term momentum remains uncertain, investors are keenly observing for signs of Figma’s potential long-term growth as market fluctuations settle.
With shares trading below analyst price targets, the debate continues on whether Figma is undervalued or if the market has already accounted for its rapid AI-driven expansion. The dominant narrative suggests Figma is 24% undervalued, citing strong potential after a recent selloff, with AI product expansions and widespread enterprise adoption bolstering this view. However, a slowdown in growth or competitive pressures could challenge this optimistic perspective.
Contrastingly, the SWS DCF model presents a more cautious stance, estimating a fair value significantly lower than the current share price, prompting questions about the sustainability of the bullish outlook. Investors are encouraged to explore their own insights and narratives, while staying alert to new opportunities in the tech sector.

