Los Angeles, September 8, 2026 — Keep Converting, an AI-native conversion optimization platform for e-commerce, exited stealth with a $2 million pre-seed round led by Nuwa Capital and COTU Ventures and disclosed an average 64% conversion-rate lift across active client deployments in the United States, Europe and the Gulf.
The startup says it was built to close a persistent gap: when a shopper reaches a product page, 98% leave without buying. Keep Converting generates a fully personalized product page for each individual visitor in real time. A shopper arriving from a ChatGPT recommendation for “the best running shoes for sore feet” sees a page that leads with comfort, support and runner reviews; a shopper arriving from a TikTok ad sees a different page centered on the creator and trend that brought them there. On a single product page, multiple AI-generated variants run side by side while a closed-loop system promotes the version most likely to convert and produces fresh variants as it learns.
Keep Converting product and performance
The platform has produced thousands of product page variants for brands across consumer electronics, home appliances, beauty, fragrance, lifestyle and accessories. It is pre-integrated with Shopify, WooCommerce, Adobe Commerce, Zid, Salla and other major commerce platforms; client setup takes approximately 10 minutes, and most brands see measurable conversion lift within two weeks of going live. Keep Converting reports an average 64% conversion-rate lift, measured against each merchant’s original conversion rate, across active deployments.
“Everyone says AI will kill the merchant website. We bet the opposite. Shoppers still want to visit the site, see the real product, and connect with it before they buy. So Keep Converting transforms every product page into the form that speaks to each shopper, and lets the site win the AI shift instead of just surviving it. We’ve now proven it works, and the next chapter is bringing it to every merchant,” said Mohammad El Mougi, founder and CEO of Keep Converting.
Co-founder Manuel Prinz added: “At TikTok Shop and Walmart, I watched the world’s best commerce teams ship one personalization framework after another and still hit the same wall — a recommendation engine here, a banner test there, none of it touching the page itself. Keep Converting is the first platform that rebuilds the actual experience per shopper. That’s the unlock.”
Keep Converting was founded in 2025. Mohammad El Mougi is founder and CEO; Manuel Prinz is co-founder. Mougi previously served as Chief Product Officer at Vezeeta and earlier led marketing at Vodafone. Prinz previously served as Head of Product at TikTok Shop US and worked on the product management team at Walmart.
The $2 million pre-seed will fund onboarding the next wave of merchants and growing the engineering team behind the platform’s cross-client intelligence, which the company says sharpens performance network-wide as every visit contributes to learning. Keep Converting offers pay-on-results and subscription pricing and says there are no upfront fees. Merchants can request access at keepconverting.ai or by emailing hello@keepconverting.ai.
For media inquiries: Manuel Prinz, pr@keepconverting.ai.
