A digital tool on PosoKanei.gov.gr can help shoppers reduce their supermarket spending by identifying cheaper alternatives without changing stores. A single click on the “Find me Cheaper” function for a basket of 31 products in two large supermarket chains produced savings of almost 20 euros.
How PosoKanei.gov.gr’s “Find me Cheaper” works
By choosing cheaper alternatives for the products they intend to buy, consumers can lower their total bill while remaining in the same store. In the published test, the feature was applied to a 31-product basket in two large supermarket chains, Sklavenitis and Masouti, and the switch to lower-priced options yielded the reported savings.
