Samsung has opened Samsung Connect, an immersive exhibition space at Humboldt Carré in central Berlin, to showcase AI integration across its products during IFA 2026. Open from September 2 through September 6, the event presents Samsung’s “Companion to AI Living” vision via connected TVs, displays, mobile devices and home appliances.
Samsung Connect highlights and presence
Samsung Connect puts AI at the center of Samsung’s product philosophy, with exhibits designed to demonstrate how the company integrates AI to save energy, deliver more immersive entertainment and provide powerful, everyday device features. Highlights include Samsung’s future Bespoke AI washer models, the new Galaxy Book 6 launching this week, and the company’s latest smartphone, the Galaxy S26 FE.
Industry-first gaming monitor innovations
The exhibition also spotlights three gaming-monitor firsts. On display is the Odyssey G75SJ, described as the world’s first 42-inch curved OLED gaming monitor; the Odyssey G60H 27-inch, billed as the world’s first 1100Hz monitor; and the Odyssey OLED G9, presented as the world’s first 49-inch DQHD gaming monitor with a 360Hz refresh rate.
Samsung Connect additionally underscores Samsung’s continued strength in televisions: the company has remained the world’s number one TV brand for 20 consecutive years.
Attendees at Samsung Connect can experience how the company is applying AI across product categories to streamline daily tasks, enhance entertainment experiences and offer connected workflows across devices.
