Samsung Unpacked 2026, held in London, served as a showcase for a new generation of foldables and connected accessories, emphasizing targeted refinements rather than revolutions. The morning event focused on improving the ergonomics of the Fold, adding capabilities to the Flip, and delivering hardware updates for watches, while Samsung and Google unveiled two AI glasses designs expected later in the year.
Samsung Unpacked 2026: Foldables Reimagined
At the center of this edition, the Galaxy Z Fold 8 and Z Fold 8 Ultra confirm Samsung’s shift toward formats that are more practical for everyday use. The Galaxy Z Fold 8 adopts a wider, passport-like form factor intended to improve reading and productivity when unfolded. The Z Fold 8 Ultra distinguishes itself with a refined hinge and a barely visible crease, underscoring Samsung’s focus on aesthetics and the display experience.
The Galaxy Z Flip 8 also received a refresh: the new generation brings enhancements centered on the external cover screen, which gains additional functionality for interacting without opening the phone. Samsung clearly prioritized practical improvements aimed at strengthening daily usage rather than upending the overall design.
Watches: Battery Life and Performance in Focus
The watch lineup was updated with two announcements.
