Samsung has officially announced its next Galaxy Unpacked event, set for July 22, 2026, in London. The event will spotlight foldable phones, Galaxy AI, and new Galaxy devices as the company gears up for significant hardware announcements. The teaser phrase “A New Shape Unfolds” suggests a focus on innovative foldable designs. While the full product lineup remains unconfirmed, next-generation devices are anticipated.
The event will commence at 9 a.m. ET and 6 a.m. PT, with live streaming available through Samsung’s online channels. The theme “A New Shape Unfolds” emphasizes a new era of Galaxy devices, integrating artificial intelligence with evolving form factors.
Foldable phones are expected to be the highlight, with the rumored “Galaxy Z Fold 8” and “Galaxy Z Flip 8” likely making an appearance. Anticipated improvements include design, performance, display enhancements, and portability features, such as a thinner build and updated hinge technology.
Artificial intelligence is poised to play a significant role, potentially introducing new productivity, communication, search, and content editing tools. Specific AI features may enhance multitasking on foldable phones.
Samsung has initiated reservation campaigns in select markets, offering incentives like Samsung Credit for eligible U.S. customers who reserve and complete pre-orders. Details regarding the new devices, pricing, and availability will be revealed during the event.
