Apple is gearing up to unveil its iPhone 17 lineup during the week of September 8, 2025, with the most likely dates being September 9 or 10. The tech giant traditionally holds its iPhone events in the week following Labor Day in the United States. In 2025, Labor Day is on September 1, positioning the event window between September 8 and 12. Apple typically avoids scheduling major announcements on Fridays and has steered clear of September 11 in recent years. This narrows down the potential dates to September 8, 9, or 10, with Tuesday and Wednesday being the most probable choices based on past patterns. Historically, Apple has favored Tuesdays and Wednesdays for its iPhone launches, with only one Monday event in the past decade. The upcoming event is expected to introduce the iPhone 17 series along with the latest Apple Watch models. Invitations are usually sent out about a week before the event.
When will the iPhone 17 lineup be announced?
