Samsung is gearing up to introduce significant AI enhancements with the Galaxy S26, expected to launch later than its predecessor, the Galaxy S25, which was released in January 2025. Recent leaks indicate a possible unveiling in March, with a Galaxy Unpacked event slated for February 25, 2026, in San Francisco. This marks the continuation of Samsung’s trend of holding launch events in the Bay Area. The new series is anticipated to hit the shelves in early March, although an exact date is yet to be confirmed.
Pricing for the Galaxy S26 remains under discussion, with earlier reports hinting at a price freeze, now contradicted by suggestions of a slight increase. In the U.S., this could mean prices of approximately $859 for the base model, $1,059 for the Plus, and $1,359 for the Ultra. Samsung might also eliminate the double storage pre-order promotion, a move reflecting rising memory costs. This decision could influence Android pricing trends in 2026.
The Galaxy S26 Ultra’s release is speculated to follow the Galaxy S25 series timeline, with a potential launch around March 13, aligning with Samsung’s typical Friday release pattern. Alternatively, a March 6 release could better fit the “early March” timeframe. The company is reportedly reassessing pricing strategies due to increased memory costs, having previously sold the Galaxy Z Tri-Fold at a loss. While some reports suggest maintaining current prices, others indicate possible adjustments to offset costs by increasing prices on certain Galaxy A-series models.
