Founded in 2018 in Hangzhou, a burgeoning tech hub in eastern China’s Zhejiang province, Zhiyi Tech specializes in analyzing style and sales data from global shopping and social media platforms. The company provides data-driven insights into fashion market trends for its clients. According to CEO Zheng Zeyu, Zhiyi Tech has significantly contributed to Chinese fast-fashion retailer Urban Revivo, a client since 2020, by enhancing its ability to create bestselling items by 5 percentage points over three years. Urban Revivo produces over 100,000 designs annually. Additionally, the start-up helped the retailer improve its sell-through rate from 60% to 80% during the same period. Zhiyi Tech exemplifies the growing adoption of AI technology in mainland China, transforming various industries.
How is a Chinese AI start-up helping major brands predict fashion trends?
