At the National Restaurant Association Show, advancements in AI and mobile technology are transforming trade show experiences. Ben Dunlap, VP of Sales at Map Your Show, outlines how their tech solutions are enhancing both attendee and exhibitor experiences. The company is streamlining processes such as rebooking and venue navigation with features like a mobile app and turn-by-turn directions. A highlight is Lina, an AI assistant launched in May, capable of answering questions about exhibitor locations, show hours, and more in natural language. Additionally, MYS Connected offers networking and matchmaking by recommending exhibitors, sessions, and contacts based on real-time data. Dunlap also emphasizes the importance of keeping AI tools simple, valuable, and secure, stressing privacy and data ownership. Event organizers are advised to partner with trusted vendors for effective technology implementation.
How Is AI Enhancing the Trade Show Experience?
