As the era of foldable smartphones progresses, the question of what comes next looms large. Samsung appears to be exploring the potential of rollable phones, a concept that has seen attempts from companies like LG and Oppo, but has yet to be successfully commercialized. Despite past failures in the industry, Samsung’s potential entry into the rollable market is gaining attention. Recent reports suggest that Samsung Display is in advanced talks to provide rollable OLED panels for a new commercial device, potentially launching in the first half of 2028. This launch would coincide with the tenth anniversary of Samsung’s foldable lineup. Samsung’s experience with foldables, which started in 2019 amidst skepticism, has since established the company as a leader in the category. The challenge for rollable phones lies in the engineering of display panels, a field where Samsung Display has significant expertise. Although initial setbacks are possible, Samsung’s track record suggests they could overcome these hurdles. With the anticipated release of Apple’s foldable iPhone, Samsung is under pressure to innovate further. By advancing rollable technology, Samsung aims to maintain its lead in mobile innovation, setting a high bar for competitors like Apple.
Can Samsung succeed where others failed with rollable phones?
