NG Solution Team
Tech Startups

Startup funding halves to $163.3M as early-stage deals pick up

India’s startup funding slowed sharply to $163.3 million across 14 rounds between August 21 and August 27, according to data from Tracxn.

The amount raised was 51.65% lower than the $337.8 million secured across the same number of rounds in the previous week, but remained 40.43% above the $116.3 million recorded between August 7 and August 13.

Startup funding: early-stage and seed pick up

The headline decline masked a pickup at the younger end of the ecosystem. Early-stage startups raised $59.7 million during the week, more than double the $22.7 million raised in the previous week and above the $49.6 million recorded two weeks earlier. Seed-stage funding jumped to $16.5 million from $3.4 million in the prior week and $3.7 million the week before that.

Late-stage investment moved in the opposite direction, falling to $87.1 million from $311.6 million a week earlier, though it remained higher than the $63 million recorded between August 7 and August 13. That pattern suggests the steep week-on-week decline in overall funding was largely driven by the absence of large late-stage cheques that had boosted the previous week’s total.

Top deals and sector leaders

Third Wave Coffee raised $42.6 million, the largest disclosed round of the week. Airbound followed with $37 million, while electric-mobility company MATTER raised $25 million. Battery Smart secured $19.5 million and InspeCity raised $10.5 million. Other notable deals included TrucksUp at $8.2 million, GreenJoules at $6.5 million, CURAA at $4.2 million, UtsavApp at $3.8 million and Water Robots at $2.5 million.

By sector, Transportation and Logistics Tech led funding during the period at $89.7 million, followed by Environment Tech at $88 million and Energy Tech at $51 million, according to Tracxn.

D2C funding shifts toward younger companies

Separately, Tracxn’s India D2C report showed direct-to-consumer companies have raised about $6 billion across nearly 2,000 funding rounds between 2021 and 2026 year-to-date. The composition of that funding has shifted toward younger companies: in 2025, seed and early-stage deals accounted for 70% of total D2C funding by value, up from 38% in 2021, with late-stage funding making up the remaining 30%.

Deal-making in the D2C sector has also picked up, with Tracxn recording 105 acquisitions between 2021 and 2026 year-to-date. Hindustan Unilever’s $350-million acquisition of skincare brand Minimalist in January 2025 was the largest disclosed transaction among the notable acquisitions tracked in the report.

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