Apple has installed giant iPhone Duo displays on the plaza outside its Fifth Avenue store in New York ahead of the device’s launch on Friday, October 23.
Photos posted on X show the structures beside the store’s glass cube. The designs are wrapped and covered in black, so it remains unclear exactly how Apple will present the device.
iPhone Duo demo plans and in-store presentation
Bloomberg’s Mark Gurman reports that Apple plans to allocate more than 150 iPhone Duo units to demonstrations and displays at Fifth Avenue; typical non-flagship locations are expected to receive around 20 each. Gurman also described new demo fixtures, including a display that shows the device opening and closing and a separate MagSafe stand that will hold an unfolded iPhone Duo beside two conventional iPhones for comparison.
Fifth Avenue’s launch decorations have changed twice in just over a month. For September’s iPhone 18 Pro release, Apple added color to the cube to reflect the new Burgundy and Glacier finishes.
The iPhone Duo goes on sale on Friday, October 23. Apple has confirmed limited walk-in availability in the United States and several other markets and warned that launch-day inventory is expected to sell out quickly. Stores in mainland China, France, Japan and several other markets will require customers to reserve a pickup time through Apple’s online store.
